PLAYBOOK

While you probably won’t find your “silver bullets” in a blog post, you can learn a lot by studying the approach that’s worked for the most successful outliers in our free ebook “Growth Hacking for Founders.”


Most Popular Lessons

Five Core Strengths of Startup Growth

In any sport – cycling, climbing or football – without a strong core (back, hips, abs), your performance will suffer. Likewise, as a CEO, it doesn’t matter what kind of marketing you want to do – Facebook, SEM, PR or outbound – you will struggle to scale acquisition on tactics alone, without a strong core. (8 min’s).

The Most Important Marketing Strategy Decision Every CEO Must Make

You can spend £10,000 hiring a head of growth. Spend five minutes figuring out how to help them be successful. (5 min’s).

Why You Should Not Hire a T-Shaped Marketer

If you’re a marketing recruiter in 2018, “T-shape” is the brief. That illusive combo: Broad “base knowledge” plus deep tactical experience. Why are those expensive hires so hit-or-miss? (6 min’s)

Marketing Job Descriptions: 8 Traits for the Perfect Growth Hire

Many of my best growth hires had zero marketing experience. Through years of trial-and-error as a Marketer and a VC, I’ve found these eight traits tell me who to back. (8 min’s)

Fundraising KPIs for a European Series A

There’s an oft-repeated myth that $100K monthly revenue = Series A. Of course investors are not that simple. We’ll look at 8 factors that really matter, plus how to use investor psychology to your advantage. (6 min’s)

Startup Marketing: The One Inch Punch

Bruce Lee weighed 58kg (128 lbs) and his “one inch punch” could knock a man flat. What can the Little Dragon teach us about startup marketing? (3 min’s)

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All of these “five minute posts” are included in our Playbook,
along with many more covering each of the 5 core strengths, including:
  • A Quick Guide to User Psychology
  • The “Lead Domino” that makes everything easier. (And cheaper!)
  • Benchmarks for a European Series A
  • Churn – 3 Non-obvious Insights
  • Finding your 10% – Where in the Funnel to Focus?
  • CEOs: How to Manage Growth in 1 Hour/Week
  • How to Run Growth Sprints
  • Perverse Incentives – Avoiding bad KPIs
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